The $30,000 Disruptor - What Two Wars Teach Us About Marketing Myopia
In 2024, a drone, built with commercial off-the-shelf components and costing roughly $30,000, destroyed a $300 million American radar installation in Bahrain. Read that again. A 10,000:1 cost asymmetry. One side lost pocket change. The other side lost a cornerstone of its regional defence architecture.
This wasn’
