Courseware

Sometime back in February, I developed this 3 hour module on applied research methods for a workshop that I was organising. The idea was to create a slide deck that introduced students to a small set of methods that are commonly used in research contexts. I am now sharing it

Last week, when preparing for the marketing research course that I was to teach, I decided to critically review the slides from my previous course (the principles of marketing) to recap and create linkages whenever possible.  While doing so, something struck me. I thought, perhaps it would be a good

Hi Everyone, I’ve finally figured out how to upload files and enable users to download from the side. You should now be able to download the slides and other course related material that I used when teaching my first course (principles of marketing) to MBA students from the resources