The Third Cent

In recent discussions across various social media, there has been am ongoing conversation concerning the ethical dilemmas and controversies surrounding placement coordinators at institutions nationwide. These issues gain prominence, especially during lackluster hiring seasons (such as the current one), when firms exhibit tepid enthusiasm towards expanding their workforce. Let me

Introduction “What gets measured gets done.” Have you ever considered how critical measurement is in achieving our goals? This axiom is a guiding principle for managers and educators alike. Take, for instance, the challenge of frequent power cuts (remember sitting without power the whole of yesterday?). The first step a

Introduction The world often appears to be in a perpetual state of conflict. We are just witnessing the Israel and Palestine conflict unfold. A war continues between Ukraine and Russia. More than a dozen countries are currently engaged in high-level discussions addressing border disputes, rights to rivers that cross boundaries,

Introduction:  The front page of the Ahmedabad Times yesterday carried a rather peculiar advertisement from Make My Trip - a popular website that specializes in travel facilitation. I’m pretty sure you have already seen it, but just in case you have not, here’s what it looked like: The

In our previous article, we embarked on an exploratory journey into the myriad applications of artificial intelligence. That finally coalesced into a workshop of sorts on Friday night. (I hope that was helpful btw). This week, I'd like to draw our current series on consumer behavior to a

Introduction For almost the entirety of the course, we have been speaking about B2C consumer behavior. Interestingly, this is precisely the angle that almost every textbook of consumer behavior also takes. There is hardly any input on how businesses behave when they consume. I am positive that you will be