Everyday brilliance with Apple intelligence

I’m sure you have been looking at the recent Apple intelligence ads.

These are 1-2 minute long adverts that showcase a wide range of common use cases.

1. A man who has not read a prospectus before a serious meeting using apple intelligence to get a summary in a giffy to make conversation
2. A mom who tries to make a quick video because she forgot to buy a gift for her husband
3. An actor who has not read her script, but reads a 3-4 line summary using Apple intelligence to understand the script
4. A man who has been victimized of pudding theft and uses Apple intelligence to change the tone and sends it without actually reading the updated text

These all appear funny at first sight, but then, showcase a clear departure of the Apples core value proposition.

Image the following......

1. A writer stuck with writer’s block, trying to describe a funny character but needing a nudge to find the perfect words—Apple Intelligence provides just the spark he needs.
2. A student with a mountain of lecture notes, wanting to organize them into clear, neat bullet points, effortlessly transforming chaos into structure.
3. A small business owner brainstorming product names, using Apple Intelligence to generate ideas, tweak slogans, and create catchy taglines.
4. A musician needing inspiration, using Apple Intelligence to instantly generate mood-specific lyrics or melodies, helping him break through creative blocks.

What’s striking about these examples is how Apple Intelligence transforms everyday scenarios, not by simply assisting with tasks but by amplifying users’ capabilities, aligning with Apple’s larger vision: to empower individuals to do more, achieve more, and express themselves in new ways.