The Third Cent

What is an experiment? In simple terms, an experiment is “a scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.”. Human beings have been using experiments for a very, very long time. Remember Dexter’s Laboratory where Dexter, the wiz kid does crazy experiments?

(partially) In the context of rural marketing, Project Shakti is one of India’s greatest success stories. Hundreds of scholars over have studied it over the years and produced thousands of reports. Simply put, Project Shakti is the world’ s largest ‘home-to-home’ operation. It sought to achieve the twin goals

Today was one of those days when my fingers ached to type for some reason. So, I just decided to. The great thing about today is, it had in store for me many new experiences too. So, unlike other write-ups in this newsletter series, this one is just going to

Hi Everyone!! I finally found some time alone to sit down and pen an introductory article on factor analysis. So here goes! At a fundamental level Factor Analysis (FA) is a data reduction tool. It tries to look for patterns in observable data to uncover hidden or ‘latent’ variables. The

The Political Economy of Selling Thomas Mann, the German novelist, once said, “Everything is politics”. The statement is short but carries profound meaning. Politics is one of those omnipresent things that one can never get rid of. As budding business executives, rest assured that you will experience varying degrees of

Hello everyone! Let’s say we want a table. There are few ways you can go about getting a table. First, you may go to the market, climb into a few shops, compare alternatives, and then make a purchase and plan to ship it home. But this is by no