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Beyond the Ad: Unpacking MakeMyTrip's Game of Framing

Introduction: The front page of the Ahmedabad Times yesterday carried a rather peculiar advertisement from Make My Trip - a popular website that specializes in travel facilitation. I’m pretty sure you have already seen it, but just in case you have not, here’s what it looked like: The ad

From 'Hello World' to AI-Powered Coding: My Journey & How ChatGPT Lights the Way

From 'Hello World' to AI-Powered Coding: My Journey & How ChatGPT Lights the Way

Introduction I still remember the day when I wrote my first piece of code. I was in my 8th or 9th standard (around the year 2004) I think when this happened. I also think it was Ms. Shubashini’s class. It was not in C or Java, but in HTML.

Sales Stories: Crafting Authenticity and Architecting Value in Every Tale

Sales Stories: Crafting Authenticity and Architecting Value in Every Tale

In our previous class, we were privileged to have Mr. Shailesh Rathod share his experiences with us. Those who were present would attest to the ease with which he navigated a vast landscape of topics, delving deep into each one with an expertise that was both enlightening and engaging. His

'Problematising' Things

'Problematising' Things

The first time I heard of this word, 'problematizing,' was when Dr. AF Mathews (from IIM Kozhikode) was scheduled to visit our campus and conduct a workshop on the subject. At first, I thought the word meant making a problem out of something (a good guess, I figured)

Reflections on the Consumer Behavior Course

Reflections on the Consumer Behavior Course

Introduction It's hard to believe a week has already passed since the consumer behavior course wrapped up. With research deadlines approaching, I've not been able to dive into grading your projects and answer scripts. But, taking a pause, I felt the urge to document our journey.

Drawing in the Curtains: Concluding Our Deep Dive into Consumer Behavior

Drawing in the Curtains: Concluding Our Deep Dive into Consumer Behavior

In our previous article, we embarked on an exploratory journey into the myriad applications of artificial intelligence. That finally coalesced into a workshop of sorts on Friday night. (I hope that was helpful btw). This week, I'd like to draw our current series on consumer behavior to a

AI, AI on the screen, what’s the best use case of them all?

AI, AI on the screen, what’s the best use case of them all?

Introduction About a month ago, a few of my friends and I started discussing how it was going to be changing the classroom. In the true spirit of intellectual extrapolation, we meandered through many potential future timelines and discussed ethics, operations, customer service and everything else in between. We also