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Karthikeyan Balakumar

Carpool Rides - A Micro Case on Pricing

Carpool Rides - A Micro Case on Pricing

2021 was the year when the second COVID-19 wave struck India. During the time, many people actively chose to use personal transport mediums such as cars to commute. Dr. KB was one of those individuals. Instead of commuting to work by the more convenient and cost efficient local train network,

Developing the Marketing Research MBA Course - 2021 edition

Developing the Marketing Research MBA Course - 2021 edition

Last week, when preparing for the marketing research course that I was to teach, I decided to critically review the slides from my previous course (the principles of marketing) to recap and create linkages whenever possible. While doing so, something struck me. I thought, perhaps it would be a good

Iron and Steel

Iron and Steel

Teaching is a wonderful profession. In addition to ‘in class’ knowledge dissemination, teaching encompasses a lot of activities. In any traditional B School (basically a finishing school programme spanning the breadth of the Pacific Ocean), this typically encompasses the set of all activities such as instructing students on proper dressing,

New Year Resolutions

New Year Resolutions

The last few weeks have been tough. Between handling family issues, completing the last bits of two papers that we are submitting to journals, and preparing for classes that are scheduled to start next week, I have been super occupied. One of the reasons that I set up the website

Letter from the past

Letter from the past

I’m not sure why, but I have been thinking about my school days a lot recently. I thought this post from my past would be a nice addition to the posts section. This was my speech during my 12th standard. I never really gained the heart to make it

About Love and the Sacrifice of Self

About Love and the Sacrifice of Self

When I was very young, I recall we had a prayer that went something like “… There is no love without the sacrifice of self…” I don’t recall anything more from that prayer, but the message stayed. For most of my formative years, I thought those words were the absolute

Update: First set of open courseware content is now live

Update: First set of open courseware content is now live

Hi Everyone, I’ve finally figured out how to upload files and enable users to download from the side. You should now be able to download the slides and other course related material that I used when teaching my first course (principles of marketing) to MBA students from the resources