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Karthikeyan Balakumar

Perspectives

Perspectives

I was just beginning to take a break from working on a review and resubmit and having a friendly conversation with Dr. Sanja Pattnayak (MBA chairperson and associate professor of Economics) and Dr. Manu Prasad (assistant professor in the OB/HR area), when Dr. Urvashi Rathod (Prof. of MIS, and

Middlemen in Indian Agriculture

Middlemen in Indian Agriculture

Introduction: Over the past 70 years, India has had tremendous successes and massive failures in the field of Agriculture. On the bright side, there was sustained agricultural growth since Independence that helped the nation transition from a situation of dependency during the late 40s, to green revolution led nascent self-

Ideas to teach Marketing Research #1

Ideas to teach Marketing Research #1

In this series, I am planning on documenting my journey as I build a course on marketing research. Over the course of the last one month, I have been thinking about how best to deliver the marketing research course next year. I am clear about two things here. One, the

Carpool Rides - A Micro Case on Pricing

Carpool Rides - A Micro Case on Pricing

2021 was the year when the second COVID-19 wave struck India. During the time, many people actively chose to use personal transport mediums such as cars to commute. Dr. KB was one of those individuals. Instead of commuting to work by the more convenient and cost efficient local train

Developing the Marketing Research MBA Course - 2021 edition

Developing the Marketing Research MBA Course - 2021 edition

Last week, when preparing for the marketing research course that I was to teach, I decided to critically review the slides from my previous course (the principles of marketing) to recap and create linkages whenever possible. While doing so, something struck me. I thought, perhaps it would be a good

Iron and Steel

Iron and Steel

Teaching is a wonderful profession. In addition to ‘in class’ knowledge dissemination, teaching encompasses a lot of activities. In any traditional B School (basically a finishing school programme spanning the breadth of the Pacific Ocean), this typically encompasses the set of all activities such as instructing students on proper dressing,

New Year Resolutions

New Year Resolutions

The last few weeks have been tough. Between handling family issues, completing the last bits of two papers that we are submitting to journals, and preparing for classes that are scheduled to start next week, I have been super occupied. One of the reasons that I set up the website