Sign in Subscribe

Karthikeyan Balakumar

Consumer Behaviour so far..

Consumer Behaviour so far..

A quick recap of the first five sessions Over the last three weeks, we have been discussing the various facets of consumer behaviour. We began our exploratory journey by acknowledging that, as a course, consumer behaviour would help even if you do not choose a profession in marketing. Since all

Paonta Dairies - 01

Paonta Dairies - 01

It has been a few months since I managed to put pen to paper, or rather, finger to keyboard. To be honest, I was busy writing code for a paper that was in the revise and resubmit stage. I managed to complete and submit that on the 30th, and I

The Third Cent

The Third Cent

You gave me your two cents, here's the third. This is Dr. Karthikeyan Balakumar’s Newsletter, a digital newsletter in which I document what happened in class this week, the key learnings that we had, and the ideas that were worth pondering over.

The Diary of an Unemployed Academic – Part 2

The Diary of an Unemployed Academic – Part 2

The disengagement phase took a rather long duration of time for me. In fact, as of the date of writing, I feel the college still has been in touch with me. Some in the senior management want me to resume my services too. However, I think that is not the

The Diary of an Unemployed Academic - Part 1

The Diary of an Unemployed Academic - Part 1

May 10. 2022. The life of an academic is not a bed of roses, especially when you are very young in the system and trying hard to balance teaching, research, and administration. And if said academic is working in the private sector, life gets to be a little bit tougher.

The mysterious case of the WhatsApp broadcast list

The mysterious case of the WhatsApp broadcast list

For a very long time, I have been using the broadcast feature that is neatly tucked inside WhatsApp. For the uninitiated, the broadcast feature is basically a means to transmit one piece of information (text or graphical) to a list of contacts that you have already created. Unlike the groups

Ideas to teach the Sales and Distribution Course #1

Ideas to teach the Sales and Distribution Course #1

One of the key concepts that I try to drive home in both my Principles of marketing course and the sales and distribution course is ‘good marketing is what makes sales redundant’. On the techniques that I plan to use to drive home this point is this. Step 1: Just