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Karthikeyan Balakumar

Acquiring Sales Superpowers!

Acquiring Sales Superpowers!

The Political Economy of Selling Thomas Mann, the German novelist, once said, “Everything is politics”. The statement is short but carries profound meaning. Politics is one of those omnipresent things that one can never get rid of. As budding business executives, rest assured that you will experience varying degrees of

Sales: A Transaction Cost Theory Perspective

Sales: A Transaction Cost Theory Perspective

Hello everyone! Let’s say we want a table. There are few ways you can go about getting a table. First, you may go to the market, climb into a few shops, compare alternatives, and then make a purchase and plan to ship it home. But this is by no

Session 7- Segmentation in Practice

Session 7- Segmentation in Practice

Katanas I’m sure most of you have already realised that I read and watch a lot of anime and fantasy. I have watched every episode of Dragon ball Z multiple times even before it was officially released in India. The same goes for Naruto, Pokémon, and a whole host

SADMAN - Session 3 - The Basis of Selling Strategy

SADMAN - Session 3 - The Basis of Selling Strategy

Dear Students, I have been super busy with administrative responsibilities and convocation preparation since last class. I finally managed to squeeze out some time and I thought I should quickly summarise the session and charter a course forward. First, let me welcome you to the course!! Sales and distribution is

SADMAN - Session 2 - Introduction to Selling

SADMAN - Session 2 - Introduction to Selling

Debunking assumptions, ridding the comforts of certainty, and embracing uncertainty. From the last class: In the first class of the sales and distribution management course (which I shall henceforth call the SADMAN Course for obvious reasons) we tried to understand how sales had a lot to do with listening to

MM2 - Session 2 - Ethics of Marketing Research

MM2 - Session 2 - Ethics of Marketing Research

In the second session of marketing research we delved right into the Amazon Shopper Panel: Paying Customers for Their Data case by: Eva Ascarza and Ayelet Israeli. The short case discusses how Amazon’s new consumer panel program seeks to understand the behaviour of its users outside of Amazon. At

SADMAN - Session 1 - Welcome to the Course

SADMAN - Session 1 - Welcome to the Course

Dear Students, I was caught up with some admin work for the last few days and could not find time to put pen to paper for the newsletter. I finally found some time and I thought I should quickly summarise the session and charter a course forward. First, let me