Karthikeyan Balakumar

Getting your own Jarvis Just last week I had the opportunity to sit down for lunch with some executives from an upcoming marketing tech company. In addition to discussion placements and summer internships, we also talked about other trending ideas in the field of marketing.  Somehow, such discussions have increasingly

Introduction Remember the YouTube Short from the previous newsletter. Just in case you forgot, here’s the link. Please do watch it again. Now that you have watched it, let’s perform a little thought experiment. If we were to prove dinitrophenol (DNP) had deadly effects (including but not limited

What is an experiment? In simple terms, an experiment is “a scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.”. Human beings have been using experiments for a very, very long time. Remember Dexter’s Laboratory where Dexter, the wiz kid does crazy experiments?

(partially) In the context of rural marketing, Project Shakti is one of India’s greatest success stories. Hundreds of scholars over have studied it over the years and produced thousands of reports. Simply put, Project Shakti is the world’ s largest ‘home-to-home’ operation. It sought to achieve the

Today was one of those days when my fingers ached to type for some reason. So, I just decided to. The great thing about today is, it had in store for me many new experiences too. So, unlike other write-ups in this newsletter series, this one is just going

Hi Everyone!! I finally found some time alone to sit down and pen an introductory article on factor analysis. So here goes! At a fundamental level Factor Analysis (FA) is a data reduction tool. It tries to look for patterns in observable data to uncover hidden or ‘latent’ variables. The