Karthikeyan Balakumar

Exploring the Case Context In his 1983 book ‘Imagined Communities’ Benedict Anderson argued that the idea of nation was socially constructed. He went on to say that the very idea of Nationalism is just the imagination of a bunch of people who ‘perceived’ themselves to be a part of a

The Teracom Limited case Introduction Over twenty years ago, Frazier wrote in a paper in the Journal of the Academic of Marketing Science, “we have barely touched the surface of all the managerial issues that need to be addressed” in the context of managing channels of distribution. While much has

This is a long one, but I think at least one thing in here will help you make a positive change in your life Introduction There is nothing special about the first of January. It’s simply an arbitrary cut off point in the continuous stream of days that makes

Introduction A few years back, while I was still a PhD Student, something interesting happened. I met an MBA student who began arguing with a professor. This was not an unusual occurrence on campus. This particular conversation however, was different. They were debating about the validity and use of the

A Salesperson's Perspective Introduction Many of what Sun Tzu said is still relevant today in a variety of fields such as business, politics, and psychology. Clearly, his teachings are also relevant to the young and budding salespeople of tomorrow. Today, we shall start with one of his one

Jindi Enterprises – Finding a new Sales Manager I’m sure you’ve noticed. Almost every case that was used as a part of the Sales and Distribution Management course is under three years old. The decision to use recent cases was a conscious one. I anticipated that using such cases