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Karthikeyan Balakumar

Interplay of Motivation, Ability, and Opportunity in Consumer Choices

Interplay of Motivation, Ability, and Opportunity in Consumer Choices

In order to dive deeper into our discussion about the Motivation, Ability, and Opportunity (MAO) framework, we must first clarify a fundamental concept central to marketing and consumer behavior studies. It revolves around the topic of consumer needs. The belief that marketers or businesses can create needs is, in fact,

Consumer Behavior - Taking a step back II

Consumer Behavior - Taking a step back II

During our last class, we delved into the intersection of marketing research and consumer behavior, featuring some unexpected guest stars from the world of Greek philosophy - Ontology and Epistemology. We then navigated our way through topics like measurement, statistics, sampling, biases, and even touched on the world of psephology. Let&

The question of integrity

The question of integrity

A few days ago Infoedge founder Sanjeev Bikhchandani posted something interesting on his twitter handle . He shared an anecdote about a convocation speech at IIM A given by Dr. Verghese Kurien, the then Chairman at NDDB. The speech was far from the usual sugar-coated advice, filled instead with harsh

Consumer Behavior - Taking a step back

Consumer Behavior - Taking a step back

During the first session of consumer behavior, we decided to take a step back and revisit the learnings we had from the previous courses. Specifically, we looked at the learnings from the Marketing Management 101 Course.

Adipurush DRKB

Adipurush: A Marketing Case Study

'Adipurush' has been capturing headlines, and it's time I joined the conversation with an article of my own. Why delve into 'Adipurush' in a space where I predominantly focus on academics? Well, let me bridge that gap with the concept of "marketing".

NIRF - A Guiding Star or a Snapshot into the past?

NIRF - A Guiding Star or a Snapshot into the past?

This article delves into the National Institutional Ranking Framework (NIRF) and its recent rankings release, examining the framework's shortcomings and the need for a more nuanced understanding of rankings in assessing the academic and placement quality of management institutes.

IIM Sirmaur without students

Campus without students - Some reflections on the peace and quiet

After nearly 5 weeks, the campus sits in silence, devoid of bustling corridors and lively discussions. I miss my students—their questions, debates, and the joy of pushing their boundaries. This interlude prompts introspection on our teaching journey, eagerly awaiting the return of spirited chaos.