Sign in Subscribe

Karthikeyan Balakumar

Consumer Behavior - Taking a step back

Consumer Behavior - Taking a step back

During the first session of consumer behavior, we decided to take a step back and revisit the learnings we had from the previous courses. Specifically, we looked at the learnings from the Marketing Management 101 Course.

Adipurush DRKB

Adipurush: A Marketing Case Study

'Adipurush' has been capturing headlines, and it's time I joined the conversation with an article of my own. Why delve into 'Adipurush' in a space where I predominantly focus on academics? Well, let me bridge that gap with the concept of "marketing".

NIRF - A Guiding Star or a Snapshot into the past?

NIRF - A Guiding Star or a Snapshot into the past?

This article delves into the National Institutional Ranking Framework (NIRF) and its recent rankings release, examining the framework's shortcomings and the need for a more nuanced understanding of rankings in assessing the academic and placement quality of management institutes.

IIM Sirmaur without students

Campus without students - Some reflections on the peace and quiet

After nearly 5 weeks, the campus sits in silence, devoid of bustling corridors and lively discussions. I miss my students—their questions, debates, and the joy of pushing their boundaries. This interlude prompts introspection on our teaching journey, eagerly awaiting the return of spirited chaos.

Dr. Karthikeyan Balakumar sitting in a panel discussion for Women's day

Women Empowerment and Equality: Reflections from a Panel Discussion

Stepping in There are always going to be times when life throws something different at you. Something different happened to me a few days ago. It was around 5 pm, and it was time to go home. As on any other day, I decided to pack up, and called Dr.

The Inexorable Rise of Walmart

The Inexorable Rise of Walmart

Exploring the Case Context In his 1983 book ‘Imagined Communities’ Benedict Anderson argued that the idea of nation was socially constructed. He went on to say that the very idea of Nationalism is just the imagination of a bunch of people who ‘perceived’ themselves to be a part of a

Appointing a consumer distributor

Appointing a consumer distributor

The Teracom Limited case Introduction Over twenty years ago, Frazier wrote in a paper in the Journal of the Academic of Marketing Science, “we have barely touched the surface of all the managerial issues that need to be addressed” in the context of managing channels of distribution. While much has