Karthikeyan Balakumar

Introduction: I write to you today with intriguing and pressing news that harkens back to our discussions in consumer behavior class, specifically the concept of classical conditioning. You may recall our discussion about Pavlov's dogs. Pavlov demonstrated that when a dog heard a bell ringing before being fed,

The best marketers are those who understand their customers. Now, this leads us to the question, "How do we understand them?". The obvious answer here is, of course, Marketing Research. While this answer is technically correct, the exact answer lies in consumer research, a very specific subset of

In order to dive deeper into our discussion about the Motivation, Ability, and Opportunity (MAO) framework, we must first clarify a fundamental concept central to marketing and consumer behavior studies. It revolves around the topic of consumer needs. The belief that marketers or businesses can create needs is, in fact,

During our last class, we delved into the intersection of marketing research and consumer behavior, featuring some unexpected guest stars from the world of Greek philosophy - Ontology and Epistemology. We then navigated our way through topics like measurement, statistics, sampling, biases, and even touched on the world of psephology.