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Karthikeyan Balakumar

Cold Emails: A Gateway to Warm Opportunities

Cold Emails: A Gateway to Warm Opportunities

Imagine running a bustling hospital in Lusaka, the capital city of Zambia. Every day is chock-full of work, leaving you with little to no time to think about anything other than your KPIs. One day, you find an intriguing email in your inbox, which reads: “Hi Mr. Karthik, I

Attitudes and the art of changing them

Attitudes and the art of changing them

Introduction: For today’s letter, let’s move away from the marketing concepts just for a bit and talk about something more (or less) fun. Let’s talk about Newton’s first law. I don’t make jokes this early in my letters - or do I?. Newton’s first law

Reciprocity of Learning and Motivation: A Bidirectional Relationship

Reciprocity of Learning and Motivation: A Bidirectional Relationship

Back in class, we discussed how motivation can and does influence learning. We spoke about how a motivated person is likely to invest more effort, persist longer in the face of challenges, and ultimately learn more effectively. We also discussed how we could design strategies (based on different learning theories)

From Raw Numbers to Narratives: Some thoughts on the fine Art of Data Visualization

From Raw Numbers to Narratives: Some thoughts on the fine Art of Data Visualization

A few months ago, I saw a very interesting chart in the Financial times. Let me show you: Is your spidey sense tingling? Something about this chart seems off, does it not? Well, if you have not figured it out already, this line chart tried to depict two variables that

Unveiling the Counter-Conditioning Tactics of Our Canine Friends

Unveiling the Counter-Conditioning Tactics of Our Canine Friends

Introduction: I write to you today with intriguing and pressing news that harkens back to our discussions in consumer behavior class, specifically the concept of classical conditioning. You may recall our discussion about Pavlov's dogs. Pavlov demonstrated that when a dog heard a bell ringing before being fed,

The Consumer Decision Making Process: Amazon.com

The Consumer Decision Making Process: Amazon.com

The best marketers are those who understand their customers. Now, this leads us to the question, "How do we understand them?". The obvious answer here is, of course, Marketing Research. While this answer is technically correct, the exact answer lies in consumer research, a very specific subset of

Reflections on Student Clubs and Committees: A Journey with PetPals

Reflections on Student Clubs and Committees: A Journey with PetPals

A quintessential aspect of IIM life is taking part in club and committee activities. Every student joins these collectives and works for a cause larger than themselves. These are the early days of a new batch at IIM Sirmaur and I thought it would be a good time to write