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The Third Cent

This is Dr. Karthikeyan Balakumar’s Newsletter, a digital newsletter in which I document what happened in class this week, the key learnings that we had, and the ideas that were worth pondering over.

CB Session 6 - Preferences and Choices

CB Session 6 - Preferences and Choices

The case of Zerodha Introduction: In today’s class, we discussed the case of Zerodha - the discount stock broking firm. According to NSE data from March 2022, Zerodha held 17% of all unique clients in India and reigned as the market leader (See Exhibit A for more details). An

Consumer Behaviour so far..

Consumer Behaviour so far..

A quick recap of the first five sessions Over the last three weeks, we have been discussing the various facets of consumer behaviour. We began our exploratory journey by acknowledging that, as a course, consumer behaviour would help even if you do not choose a profession in marketing. Since all

The Third Cent

The Third Cent

You gave me your two cents, here's the third. This is Dr. Karthikeyan Balakumar’s Newsletter, a digital newsletter in which I document what happened in class this week, the key learnings that we had, and the ideas that were worth pondering over.