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Karthikeyan Balakumar

Our session on - What is marketing?

Our session on - What is marketing?

IIM Sirmaur was not my first teaching stint. I had worked in a private university (DY Patil University in Navi Mumbai) before this and the students there were the first I had ever taught. Quite understandably, I was (and am still) quite fond of them. When I had left the

Consumer Behavior Chapter 1

Consumer Behavior Chapter 1

It’s been a little over fourteen years since I joined the ‘MBA’ life. Over these years, I have revisited (almost annually) the ideas of marketing. I moved from being a postgraduate student to a PhD student and then to a faculty member. Clearly, a lot has changed. The subject

On 'Toxic' Work Cultures

This week brought some sad news. A young man with incredible credentials, working at one of the world's biggest consulting firms, tragically ended his life. Since investigations are ongoing, it might be premature to speculate on the reasons behind his drastic step. However, many of my friends and

Gritty Graphs - Elections (1/3)

It’s election season, and we are going to have a look at a lot of interesting activities at the voter level across different states. While politics is very interesting to study, it may be useful for us to take a step back and see the broader trends in the

In defense of Pcommers

In defense of Pcommers

In recent discussions across various social media, there has been am ongoing conversation concerning the ethical dilemmas and controversies surrounding placement coordinators at institutions nationwide. These issues gain prominence, especially during lackluster hiring seasons (such as the current one), when firms exhibit tepid enthusiasm towards expanding their workforce. Let me

Gritty Graphs - The story that is not told

Last week was pretty tight. In addition to travelling over 5000 km during this time, I actively balanced placements and family time. So I guess a break was the ‘need of the week’ (I know, this was not my best joke). Without any further ado, let’s now get on

The Unexpected Adventure - A Picture Journal Entry

The Unexpected Adventure - A Picture Journal Entry

It was early February, and It had not snowed in Himachal yet. The snow delay was expected to hurt tourism and agriculture - two functions that were the lifeblood of the Himachali economy. While this was sad news, I had one more reason to compound my sadness further. I am a