Karthikeyan Balakumar

A fundamental question every young MBA should ponder is, “Why do firms exist?” This query has been explored by various scholars, and one particularly persuasive answer stands out: Firms exist to minimize transaction costs. The question we then ask is, “what are these transaction costs?”.  Transaction costs are the costs

In this article, we will talk about the second idea that we discussed last week. Specifically, the UPI vs MPesa Case.  There is a profound cultural and emotional attachment to physical money. We all recognise that Money, in its physical form, has held significant cultural and emotional value across various

In this week’s classes, we focused on two different ideas.  The first idea, the breakdown of perception, was a conceptual one. Here we discussed about the concepts of stimulus, Weber’s law, just noticeable difference, attention, ways to get attention, interpretation,  misinterpretation, and perception. The class was full of

Hi everyone, before we start I just wanted to welcome you again to the course and just wanted to share that this newsletter would be your companion for MM course as well as all my other courses in the future and you can get the most out of it by

Marketers have always been interested in understanding consumer behavior. Specifically, they have been interested in the understand consumer’s decision making processes.  After four classes of the course, I’m sure you understand now that this is a very complicated subject matter to grasp. Whenever dealing with something very complicated,