Karthikeyan Balakumar

In this article, we will talk about the second idea that we discussed last week. Specifically, the UPI vs MPesa Case.  There is a profound cultural and emotional attachment to physical money. We all recognise that Money, in its physical form, has held significant cultural and emotional value across various

In this week’s classes, we focused on two different ideas.  The first idea, the breakdown of perception, was a conceptual one. Here we discussed about the concepts of stimulus, Weber’s law, just noticeable difference, attention, ways to get attention, interpretation,  misinterpretation, and perception. The class was full of

Hi everyone, before we start I just wanted to welcome you again to the course and just wanted to share that this newsletter would be your companion for MM course as well as all my other courses in the future and you can get the most out of it by

Marketers have always been interested in understanding consumer behavior. Specifically, they have been interested in the understand consumer’s decision making processes.  After four classes of the course, I’m sure you understand now that this is a very complicated subject matter to grasp. Whenever dealing with something very complicated,

IIM Sirmaur was not my first teaching stint. I had worked in a private university (DY Patil University in Navi Mumbai) before this and the students there were the first I had ever taught. Quite understandably, I was (and am still) quite fond of them. When I had left the

It’s been a little over fourteen years since I joined the ‘MBA’ life. Over these years, I have revisited (almost annually) the ideas of marketing. I moved from being a postgraduate student to a PhD student and then to a faculty member. Clearly, a lot has changed. The subject