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Karthikeyan Balakumar

Consumer Behavior 3

Consumer Behavior 3

In this week’s classes, we focused on two different ideas. The first idea, the breakdown of perception, was a conceptual one. Here we discussed about the concepts of stimulus, Weber’s law, just noticeable difference, attention, ways to get attention, interpretation, misinterpretation, and perception. The class was full of

How to go about a Case Study: A Guide for young MBA Students

How to go about a Case Study: A Guide for young MBA Students

Hi everyone, before we start I just wanted to welcome you again to the course and just wanted to share that this newsletter would be your companion for MM course as well as all my other courses in the future and you can get the most out of it by

Consumer decision making process

Consumer decision making process

Marketers have always been interested in understanding consumer behavior. Specifically, they have been interested in the understand consumer’s decision making processes. After four classes of the course, I’m sure you understand now that this is a very complicated subject matter to grasp. Whenever dealing with something very complicated,

Our session on - What is marketing?

Our session on - What is marketing?

IIM Sirmaur was not my first teaching stint. I had worked in a private university (DY Patil University in Navi Mumbai) before this and the students there were the first I had ever taught. Quite understandably, I was (and am still) quite fond of them. When I had left the

Consumer Behavior Chapter 1

Consumer Behavior Chapter 1

It’s been a little over fourteen years since I joined the ‘MBA’ life. Over these years, I have revisited (almost annually) the ideas of marketing. I moved from being a postgraduate student to a PhD student and then to a faculty member. Clearly, a lot has changed. The subject

On 'Toxic' Work Cultures

This week brought some sad news. A young man with incredible credentials, working at one of the world's biggest consulting firms, tragically ended his life. Since investigations are ongoing, it might be premature to speculate on the reasons behind his drastic step. However, many of my friends and

Gritty Graphs - Elections (1/3)

It’s election season, and we are going to have a look at a lot of interesting activities at the voter level across different states. While politics is very interesting to study, it may be useful for us to take a step back and see the broader trends in the