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Karthikeyan Balakumar

The Diary of an Unemployed Academic - Part 1

The Diary of an Unemployed Academic - Part 1

May 10. 2022. The life of an academic is not a bed of roses, especially when you are very young in the system and trying hard to balance teaching, research, and administration. And if said academic is working in the private sector, life gets to be a little bit tougher.

The mysterious case of the WhatsApp broadcast list

The mysterious case of the WhatsApp broadcast list

For a very long time, I have been using the broadcast feature that is neatly tucked inside WhatsApp. For the uninitiated, the broadcast feature is basically a means to transmit one piece of information (text or graphical) to a list of contacts that you have already created. Unlike the groups

Ideas to teach the Sales and Distribution Course #1

Ideas to teach the Sales and Distribution Course #1

One of the key concepts that I try to drive home in both my Principles of marketing course and the sales and distribution course is ‘good marketing is what makes sales redundant’. On the techniques that I plan to use to drive home this point is this. Step 1: Just

Courseware on Introduction to Research Methods

Courseware on Introduction to Research Methods

Sometime back in February, I developed this 3 hour module on applied research methods for a workshop that I was organising. The idea was to create a slide deck that introduced students to a small set of methods that are commonly used in research contexts. I am now sharing it

Ideas to teach the Principles of Marketing course #1

Ideas to teach the Principles of Marketing course #1

Here is a little something that I came up with today. I plan on using it as a part of my principles of marketing course for first year MBA students. The hope is that this will prove to be a good segway into the ideas of societal good and marketing

The Adventures of Midgey the Cat

The Adventures of Midgey the Cat

Most of you are aware that I am a self-declared cat slave. My cat master Midgey often likes to give me interesting challenges. Back in 2019, this was her rupturing her diaphragm and staying in the hospital for 3 full nights until she could move around. In 2020, the

The Death of All Things Good

The Death of All Things Good

I have always believed that people in general are capable of doing good. More often than not, it is the circumstances in which they are that make them do unpleasant acts that have the potential to hurt or harm others. Something happened yesterday and that had me thinking for a