The Third Cent

In order to dive deeper into our discussion about the Motivation, Ability, and Opportunity (MAO) framework, we must first clarify a fundamental concept central to marketing and consumer behavior studies. It revolves around the topic of consumer needs. The belief that marketers or businesses can create needs is, in fact,

During our last class, we delved into the intersection of marketing research and consumer behavior, featuring some unexpected guest stars from the world of Greek philosophy - Ontology and Epistemology. We then navigated our way through topics like measurement, statistics, sampling, biases, and even touched on the world of psephology.

During the first session of consumer behavior, we decided to take a step back and revisit the learnings we had from the previous courses. Specifically, we looked at the learnings from the Marketing Management 101 Course.

Exploring the Case Context In his 1983 book ‘Imagined Communities’ Benedict Anderson argued that the idea of nation was socially constructed. He went on to say that the very idea of Nationalism is just the imagination of a bunch of people who ‘perceived’ themselves to be a part of a

The Teracom Limited case Introduction Over twenty years ago, Frazier wrote in a paper in the Journal of the Academic of Marketing Science, “we have barely touched the surface of all the managerial issues that need to be addressed” in the context of managing channels of distribution. While much has

This is a long one, but I think at least one thing in here will help you make a positive change in your life Introduction There is nothing special about the first of January. It’s simply an arbitrary cut off point in the continuous stream of days that makes