The Third Cent

Introduction For almost the entirety of the course, we have been speaking about B2C consumer behavior. Interestingly, this is precisely the angle that almost every textbook of consumer behavior also takes. There is hardly any input on how businesses behave when they consume. I am positive that you will be

We are all familiar with the tale of King Yudhisthira (also known as Dharma) from the epic tale of the Mahabharata - the monarch who never told a lie. While he is possibly a work of fiction, and most definitely been exaggerated by any stretch of imagination, his fictional existence

"India experienced an alarming 1.5 lakh fatalities due to road accidents in 2022, according to the Ministry of Road Transport. This number does not even take into account the unreported accidents, amplifying the risks of human error in driving even further. Imagine an imminent future where AI-powered, driverless

Introduction: In our previous class, we explored a concept that plays an integral role in our everyday decisions, often without us even realizing it - the concept of persuasion. This potent tool is not only pivotal in shaping consumer behavior and crafting effective marketing strategies but also extends beyond these

Introduction: For today’s letter, let’s move away from the marketing concepts just for a bit and talk about something more (or less) fun. Let’s talk about Newton’s first law. I don’t make jokes this early in my letters - or do I?. Newton’s first

Introduction: I write to you today with intriguing and pressing news that harkens back to our discussions in consumer behavior class, specifically the concept of classical conditioning. You may recall our discussion about Pavlov's dogs. Pavlov demonstrated that when a dog heard a bell ringing before being fed,